Algorand
Content Strategy
OVERVIEW
The primary aim of my consult with the carbon neutral blockchain Algorand, was to relaunch their Medium channel. During the course of the project, I also built a process that efficiently brought together content inputs from various teams (both in-house and third party) to streamline operations for Algorand’s small but nimble marketing team.
And I developed a cross-platform promotion and repurposing strategy for their Medium content, which provided a blueprint for how to leverage all of their content pieces across platforms.
IMPACT
- Increased views by 28%
- Grew subscribers by 19%
- Built new workflows to save in-house team time
KEY SERVICES
- Content Audit
- Competitive Analysis
- Personas
- SEO Analysis & Strategy
- Content Style Guide
- Content Development & Calendar
EXAMPLE PERSONA
CROSS SECTION OF SLIDES FROM DELIVERY DECK
EXAMPLE FROM COMPETITIVE ANALYSIS SECTION
