Available for fractional strategy and creative direction
I make complicated ideas easier to explain and harder to ignore. Creative and content strategy across AI, climate, and food. Pre-launch startups through the Fortune 500.
Lately I built an online homage to the 90s video storeFractional Head of Marketing · 2022 → Present
Built and continue to lead the marketing function for a clean-energy startup, including positioning, web properties, sales collateral, campaigns, and LinkedIn. Awareness is up 60%, inbound doubled in six months, and the CEO's LinkedIn grew from 2K to 3.5K followers.
Director of Content · 2020 → 2022
Led content and creative for a plant-based media brand operating across the US and EU. Grew social video to 2M+ organic monthly views and managed 20+ producers and editors. EP and creative lead on Collective Kitchen, a $1M+ branded campaign that combined chef ambassadors, a recipe microsite, long-form video, editorial, and social cuts across three brands.
Case study: Collective Kitchen
Principal · 2015 → 2020
Started a small creative studio making social ads, branded video, and original formats for agencies and brands. Created Assembly Line, a stop-motion how-to series that hit 25K+ subscribers over 60+ episodes without any paid promotion, then brought in brand partners.
Creative Director of Content · 2012 → 2015
Joined on day one and helped build Tastemade's video operation across originals and branded content. Directed and EP'd series for AB InBev, Bacardi, AMEX, Pepsi, Samsung. Created and shot Thirsty For, a tabletop drink series that won a James Beard Award. Managed 30+ creators and pitched in on UX and consumer testing for the iOS app.
James Beard Award · 2014 · Thirsty For
A 90s video store experience that lives online. Wander the shelves, play trailers on the CRT, and ask Ronnie, the clerk with real taste, what to rent tonight. Built solo as a love letter to browsing.
Visit the store
A satirical, speculative interactive food project about bureaucracy, logistics, and algorithmic decision-making. Part game, part future artifact, it imagines a food system where personal taste gets processed through institutional rules.
Site coming soon
A near-future concept: a portable atmospheric water generator for people displaced by climate events. Designed during Institute for the Future training.
A secret community spent fifty years restoring Neanderthal bloodlines. Then the world found out. A 10-episode prestige limited series about science as scripture, belonging as ideology, and a civilization built on a lie.
In development
Co-founded a mobile filmmaking festival that ran for ten years. Screened at the Castro Theatre, drew 20K+ in-person attendees and 250K+ digital viewers. Sponsors included Nokia, Vimeo, and Zipcar.
View site ↗
I came up in the early days of digital video. Shot, directed, and edited over 500 videos. Original series, short ads, branded work. I co-founded a film festival for movies made on phones, webcams, and point-and-shoots, back before the iPhone could even shoot video.
Eventually I got more interested in the other half of it. What performs and what doesn't. What actually resonates. How you build a strategy around that instead of guessing. That led me into content strategy, and eventually marketing.
I've spent most of my career arriving before the thing had a name, which is still where I'm most useful.
