Hi, I'm Eric.

I make complicated ideas easier to explain and harder to ignore. Creative and content strategy across AI, climate, and food. Pre-launch startups through the Fortune 500.

Selected work

Principal · 2022 → Present

Koan Studio

Own and run a content and marketing shop for agencies and startups across AI and climate.

2×Inbound at Burch Energy, in six months Detail

OpenAI · Creative for the go-to-market org, supporting solutions architects. Video and pitch content, with a particular focus on plugins and ImageGen.
Burch Energy · Established and solidified the marketing function. Awareness up 60%, inbound doubled in six months, and the CEO's LinkedIn grew from 2K to 3.5K followers.

Selected clientsOpenAI · Burch Energy · ArrowCarbon · BuildingLens · West Agency · Algorand

Koan Studio — ChatGPT Work demo built for OpenAI's go-to-market org

Director of Content · 2020 → 2022

LIVEKINDLY

Led content and creative for a sustainability and plant-based media brand operating across the US and EU.

2M+Organic monthly video views Detail

Grew social video to 2M+ organic monthly views.
Managed a team of 20+ producers and editors.
EP and creative lead on Collective Kitchen, a $1M+ branded campaign spanning chef ambassadors, a recipe microsite, long-form video, editorial, and social cuts across three brands.

Case study: Collective Kitchen

LIVEKINDLY — Top Dish with chef ambassador

Principal · 2015 → 2020

Hiatus Digital

Started a creative production studio making social ads and branded content for agencies and direct-to-brand clients.

25K+Assembly Line subscribers, no paid promotion Detail

Created Assembly Line, a social-native series built on a visual technique I developed. 60+ episodes and 25K+ subscribers across Instagram and Facebook, with no paid promotion.
Developed a series for Beachbody's premium OTT channel around their flagship 21 Day Fix, and directed 50+ hosted videos with trainer Autumn Calabrese.

Selected clientsKitchenAid · Dreyer's · Buitoni · Carvana · BeachBody · Reach Agency

Hiatus Digital — Assembly Line stop-motion series

Creative Director of Content · 2012 → 2015

Tastemade

Built Tastemade's video operation from day one, and set the visual identity of everything that went out.

James Beard AwardThirsty For, 2014 Detail

Directed and EP'd series for AB InBev, Bacardi, AMEX, Pepsi, and Samsung.
Created and shot Thirsty For, a tabletop drink series that won a James Beard Award.
Managed 30+ creators, and pitched in on UX and consumer testing for the iOS app.

One of the most creative, divergent thinkers I've ever worked with. His technical ability combined with an incredible imagination are assets to every project.

Emily Mraz Head of Creative Content · worked together at Tastemade

A highly skilled content director with creative drive and great management skills. He constantly motivates his team to grow, learn, and adopt new technologies.

Laura Bossy Video Producer · reported to Eric

His finger is always on the pulse of what's about to happen in pop culture, film, and technology. I ran prototypes by him to see if they passed what I fondly called the "Eric test."

Jeremy LaCroix Principal AI Transformation Strategist, ServiceNow

Projects

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Web AppLately

Last Copy Video

A 90s video store experience that lives online. Wander the shelves, play trailers on the CRT, and ask Ronnie, the clerk with real taste, what to rent tonight. Built solo as a love letter to browsing.

Visit the store

Festival

Disposable Film Festival

Co-founded a mobile filmmaking festival that ran for ten years. Screened at the Castro Theatre, drew 20K+ in-person attendees and 250K+ digital viewers. Sponsors included Nokia, Vimeo, and Zipcar.

View site ↗

Futurism

Artifact From the Future: HydroPac

A near-future concept: a portable atmospheric water generator for people displaced by climate events. Designed during Institute for the Future training.

Concept

Original Series

Animal, On Es Mal

A secret community spent fifty years restoring Neanderthal bloodlines. Then the world found out. A 10-episode prestige limited series about science as scripture, belonging as ideology, and a civilization built on a lie.

In development

Web App

F.E.A.S.T.

A satirical, speculative interactive food project about bureaucracy, logistics, and algorithmic decision-making. Part game, part future artifact, it imagines a food system where personal taste gets processed through institutional rules.

In progress

About

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I came up in the early days of digital video. Shot, directed, and edited over 500 videos. Original series, short ads, branded work. I co-founded a film festival for movies made on phones, webcams, and point-and-shoots, back before the iPhone could even shoot video.

Eventually I got more interested in the other half of it. What performs and what doesn't. What actually resonates. How you build a strategy around that instead of guessing. That led me into content strategy, and eventually marketing.

I've spent most of my career arriving before the thing had a name, which is still where I'm most useful.

Available for fractional strategy and creative direction

Email LinkedIn CV

Clients

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Technology & AI

OpenAI
Algorand
Mobcrush
Nokia
Re.al
Samsung
Vimeo

Climate Tech

AirMiners
ArrowCarbon
BuildingLens
Burch Energy

Food & Beverage

AB InBev
Bacardi
Buitoni
Dreyer's
Grey Goose
Harmless Harvest
KitchenAid
Kraft
Pepsi
Stella Artois

Media & Publishing

Chowhound
Chronicle Books
CNET
LIVEKINDLY
Tastemade
Ten Speed Press

Agencies

High Wide & Handsome
Mothersauce
Reach Agency
West Agency

Consumer & Lifestyle

American Express
BeachBody
Brentwood Home
Carvana
Hyundai
Joie de Vivre
Whirlpool
Zipcar

Selected writing

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